Acxiom is a supplier of interactive marketing services and offers clients “deep customer insight” based on consumer data and analytics, information technology, data integration and consulting solutions.
Whyte (pictured) will lead all aspects of Acxiom’s European operations from Acxiom’s London offices. Acxiom’s European presence spans France, Germany, The Netherlands, Poland, Portugal and the UK.
He says: “Acxiom is exceptionally well-placed to deliver value for its clients. This is accomplished through more informed and precise targeting, better media and channel planning, insight-driven execution and clearly demonstrable ROI – all essential for world-class marketing.”
He adds that views data and technology, combined with a wide breadth of services and an integrated vision are the company’s valuable assets. “Data-driven marketing is increasingly effective and efficient in comparison with mass-audience marketing tools like advertising,” he said. “I’m confident it will experience significant growth in the years ahead.”
John Meyer, Acxiom chief executive officer, says: “Stephen’s agency background will be a powerful asset in building on Acxiom’s unique market advantage of identifying consumer insights and converting them into effective customer engagement programmes.”
Whyte joined the head hunting company JCA Group as a partner last year. He left McCann Erickson at the end of 2007.