Former Microsoft chief marketer named CEO of Final Fantasy maker

Microsoft’s former consumer marketing chief in the UK, Mike Fischer has resurfaced as president and chief executive of gaming company Square Enix.

Final Fantasy
Final Fantasy

Fischer left his job as consumer and online marketing officer for the technology company in the UK in June and has since taken the top job at the Japanese firm, which makes the Final Fantasy and Dragon Quest games’ series.

Last week, Microsoft appointed Samsung’s top European marketer Mikah Martin-Cruz as chief marketing officer for its UK consumer and online division.

It is not clear if Martin-Cruz replaced Fischer but he will also oversee the marketing of Mircosoft’s Windows, on-line and mobile consumer products and services. Martin-Cruz also has responsibility for Microsoft Advertising.

Microsoft declined to comment on the change.

Prior to consumer and online oversight, Fischer was general manager of marketing at Microsoft.

Before joining the Windows maker, he had stints as vice president of entertainment marketing at Sega and at video games developer Namco, where he was director of marketing.


We’re growing as your information needs grow

Mark Choueke

If this week’s issue of Marketing Week seems weightier than usual, it’s something you’re going to have to get used to. This week sees the second edition of a new quarterly section called Digital Strategy. Its superbly incisive features are produced for us by our colleagues at sister title New Media Age. This means that […]

Make-up is not just for females

Marketing Week

In the past five years, the men’s personal care space has expanded well beyond deodorants, shower gels and moisturisers, with make-up even making it onto some men’s shopping lists. According to Datamonitor analysts, 88 make-up products made for men were launched globally in 2009, compared with just three in 2005.


    Leave a comment