Former Morrisons online director to start role at Tesco

Morrisons’ former online operations director George Dymond, who quit his role at the supermarket just weeks after joining, is to take on a new role at Tesco.

Morrisons’ former online director George Dymond is taking up a role at Tesco.

Dymond was hired from Australian supermarket chain Coles to head up the day-to-day running of Morrisons’ recently launched online grocery service. However, within weeks reports emerged that he had quit after he was offered a more trading-based role that it is thought he didn’t want.

He has now resurfaced at Tesco as its operations development director. Tesco has confirmed the appointment although it is providing no further detail on his role or when he will join. Morrisons declined to comment.

It is likely Dymond’s new role will include development of its digital and multichannel business, which is increasingly important to Tesco. The firm is investing in its online grocery business, as well as in new technology including the Blinkbox streaming service and Hudl tablet.

Morrisons was late to the online game, only launching its ecommerce service in two markets in Warwickshire and Yorkshire in January this year. It is planning a wider roll-out through the year.

The supermarket has blamed its lack of online offering, as well as lack of loyalty programme and convenience stores, for its poor recent performance. Over Christmas, it performed the worst of the four major supermarkets, with like-for-like sales down 5.6 per cent for the 6 weeks to 5 January.



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