Until now he has been a non-executive director at the company, which was listed at the fastest growing media business by the Sunday Times.
Miroma founder and CEO Marc Boyan says: “Bernhard’s appointment as chairman is a real coup for our company. His experience as one of the world’s best marketers, and his ability to maximise advertising budgets will be invaluable to the business. We all look forward to working closely with him at the helm.”
Glock was at P&G for 23 years, and retired last September having presided over a reported $8bn (£5.08bn) marketing budget. For the past four years he has also served as president of the World Federation of Advertisers and is CEO of his own firm, the Bernhard Glock Media Leadership Company.
Glock says: “I have seen the way Miroma works and I have been hugely impressed at how it has been able to pioneer new ways of bartering, enabling their clients to maintain, and extend, its advertising capabilities by using their products and services.”
“I look forward to helping the business expand further, particularly at this time when brand owners need to constantly review ways they can maintain their advertising spends and add real value.”
Media barter allows companies to trade off excess inventory or services with media owners to part-pay for media spend.
In March, Miroma’s rival Astus UK told Marketing Week that the sector would achieve billings of £250 million by 2014.