Former Yahoo! marketer Spilman joins mobile firm

Former Yahoo! marketing chief Mollie Spilman has been appointed to lead the global marketing and business development activity for mobile advertising company Millennial Media.

MilennialMediaPic
The former marketing head of Yahoo! has resurfaced as the marketing chief of mobile advertising company Millennial Media.

She takes on the newly created chief marketing officer role at the business and will be responsible for worldwide advertising and branding efforts.

Additionally, Spilman will serve as the company’s executive vice president as it looks to step up its efforts to compete with rival mobile advertising networks Google Admob and Apple’s iAd.

The company says Spilman will be tasked with capitalising on the growing opportunities around “mobile monetisation and the app economy”.

Paul Palmieri, president and chief executive at Millennial Media, adds: “Mollie has a proven track record of developing and executing successful marketing strategies that deliver results. A rapid consumer shift to mobile has brought about a once-in-a-generation opportunity, and Mollie’s vision and strategic approach will play an essential role in defining the future of mobile advertising and allowing Millennial Media to grow our leadership position in the space.”

Spilman left Yahoo! in August after just three months as its chief marketing officer following an overhaul of the company’s senior management team by chief executive Marissa Mayer. Spilman was replaced by the founder of social commerce startup Kathy Savitt.

At Yahoo!, Spilman also ran its Americas marketing for two years. She has also held senior positions at Discovery Communications, Meredith Corp and Time Warner.

Recommended

Steve Jobs Apple Logo

Apple without Steve Jobs: a year on

Lara O'Reilly

Today (5 October) marks the first anniversary of Apple’s visionary co-founder Steve Jobs’ death. Jobs leaves behind a healthy company, both in terms of market capital and brand value, but the marketing and tech industry is undecided as to how long his legacy will continue to leave Apple with its inimitable sheen.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now