Zoe Howorth

Why restructuring is part of the modern marketer’s life

Josie Allchin

Viewpoint: Zoe Howorth Market activation director, Coca-Cola Great Britain Restructuring is a part of life in marketing and that’s because the old marketing models are no longer effective – all consumers (not just edgy teens) consume media in a different way. They are busier and have so much more to interact with. Cue the now […]