Forte ditches Happy Eater

Forte is axing its Happy Eater and Crest brands in the fight to defend itself against Granada’s 3.4bn hostile bid.

In its defence document, it says that it will concentrate its hotels business on five “clearly defined brands”. Those brands are Exclusive, Meridien, Heritage, Posthouse and Travelodge.

Crest is one of the group’s four star hotel chains which are being converted to Posthouse. Most Happy Eater restaurants will be rebranded as Little Chefs.


…as Independent revamps promotions unit

Marketing Week

The Independent is rationalising its promotions department and bringing in a new manager, following Amanda Platell’s promotion from marketing director to managing director in September. Phil Boden has been recruited from sponsorship consultancy Carnegie Robertson & Black as promotions manager, and will join the paper in the new year. He will report to Platell and […]

Canon appoints first British managing director

Marketing Week

Electronics giant Canon has started its worldwide policy of employing non-Japanese in top-level management by appointing Martin Laws its UK managing director. Laws takes over this week, when former head Yukio Yamashita transfers to Japanese headquarters. A spokesman for the company says Laws – who joined the cameras-to-photocopiers company in 1976, when it first set […]

Sting in the tale of Winner’s calls

Marketing Week

The Diary has received a letter from the office of film director Michael Winner concerning the diary entry “Call CLK and you’re really on to a Winner” (MW November 3). The piece said that Winner’s phone number was just one digit out from that of brand specialists CLK, and the famous film director had been […]


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