Forte shortlists three for 10m advertising drive

Forte hotels has shortlisted three agencies for a 10m advertising campaign to promote its core brands Le Méridien, Heritage and Posthouse.

Publicis, WCRS and Rainey Kelly Campbell Roalfe have been briefed on the campaign, which will include TV advertising.

The move is part of a new marketing strategy driven by worldwide marketing director Suki Kalirai.

Forte, which has previously used a number of different agencies, is now looking at centralising advertising through a single shop.

“Forte has three great brands and we are committed to building them with powerful communications. This is an important step in that process,” says Breffni Walsh, the marketing communications director who joined Forte last October.

The Forte brands include the 97-strong Le Méridien luxury chain, the mid-market 83-strong Posthouse chain, which at present is undergoing a 60m refurbishment, and the 50-strong chain of traditional Heritage hotels.

The campaign will build on this month’s launch of Forte’s individually-branded Leisure Break brochures.

Forte is expected to choose an agency within the next month.


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