Fortis has appointed Rapp Media to manage it’s on and offline media planning and buying business for its consumer-focused brands.
The appointment follows a competitive pitch and Rapp will now provide media campaigns for leading over-50’s insurance provider RIAS as well as Fortis’ online brands AutoDirect, Cover Direct and recently launched price comparison site, CheaperCover.com.
Fortis promotes its brands via digital, broadcast, print and direct mail. The Benelux-based company appointed Grey worldwide to develop its marketing communications in 2007.
Matthew Thomas, director strategy & planning, Fortis UK, says: “We’re delighted to be working with RAPP who stood out not only because of their experience in the financial services sector, but also because of their breadth of experience across all aspects of the media market. Throughout the process, RAPP demonstrated great quality and understanding of Fortis’ markets and the challenges we face.”
Fortis is a leading general and life insurance provider, delivering its propositions through a range of distribution channels including brokers, IFAs and intermediaries; third party brands and affinities and direct to consumers through its owned brands.