Fortune picks Forbes chief for Euro drive

Fortune Magazine has appointed Forbes’ global director of marketing and research Prashun Dutt as its first marketing director for Europe, the Middle East and Africa (EMEA). Fortune, part of the Time group, is a fortnightly business magazine.

Dutt will report to the associate publisher Regina Gill. He will be responsible for providing marketing and research support, as well as developing and implementing promotional and strategic plans. His remit is to boost Fortune’s advertising sales throughout the EMEA region.

His appointment will be followed by the hiring of a creative agency to handle the pan-European account for the magazine, worth about &£3m. The appointment is likely to be made before the end of the year. MediaCom already handles media buying for Fortune. The magazine plans to launch its first pan-European campaign in 2002.

This month, Time Magazine appointed Carat International Global Media account director James Griffiths to be its marketing director for its European edition (MW April 19).

Time and Fortune magazines president and publisher Will Merritt says: “These appointments are part of the repositioning of the magazines, both in Europe and globally.”

Fortune has a worldwide circulation of more than 1 million and a readership of over 4 million.



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