Scottish & Newcastle UK is highlighting the lengths that Foster’s drinkers will go to in order to keep their pint refreshingly cold in the latest television execution for its flagship lager brand, which breaks on April 3.
Created by M&C Saatchi, with media planning and buying through Starcom, “Cloud Dance” will show two Australians standing on a beach with their pints of Foster’s Super Chilled.
The Australians are seeking a way to protect their beers from the warm rays of the midday sun. The appearance of a passing cloud provides inspiration and they start following the cloud to keep the beer in its shade. The duo then overcome a series of obstacles to stay in the shade.
These obstacles include walking across a beach volleyball court during a match and not stopping despite the fact that both teams include bikini-clad women. The voiceover states: “Foster’s Super Chilled. Well you wouldn’t want a warm beer would you?”