Foster’s ties up with Australia Day for pub promotion

Foster’s is launching an Australia Day game card promotion in pubs and clubs.

Australia Day

The Australia Day activity offers the chance to win a trip to Australia and was created by Heineken roster agency ABV. The day is celebrated on 26 January.

More than 2,000 on-trade outlets will be holding Australia Day party nights and the events are being promoted in participating outlets with point of sale. Loyalty cards will also be available during party nights with drinkers offered the opportunity to buy two pints and receive a free sun hat. Spot prizes will be handed out at the party nights.

Foster’s current television and cinema advertising carries the strapline “Get some Australian in You.”

Recommended

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now