Four pitch for kidney donor card business

The Central Office of Information is seeking an agency to handle a Department of Health brief to increase the number of people carrying donor cards.

It is understood that four agencies – Rainey Kelly Campbell Roalfe, DMB&B, Ogilvy & Mather and Young & Rubicam – are pitching for the high-profile business.

The campaign will aim to persuade people to inform their relatives that they wish to donate their organs. Agencies will also present ideas on potential new outlets for donor card leaflets.

A COI spokesman says: “It is very important that people tell their relatives because they often don’t know the wishes of the recently deceased.”

A recent Gallup survey revealed that although three quarters of the British population are willing to give their kidneys after their death, only 11 per cent have registered with the National Organ Donor scheme.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now