Reports that Snapchat is looking to work with ad tech companies and agencies by opening an API show the social network is keen to move beyond offering just reach as it aims to become a “fully fledged social advertising platform” and give advertisers the chance to target and measure the effectiveness of their advertising.
Marketing Week columnist Mark Ritson is as well known for his colourful turn of phrase as he is his razor-like insight, the former bringing the latter to life. Relive some of his 2015 highlights, or “Ritsonisms”, below and the articles from where they were born.
In a year that has seen campaigns shaped by virtual reality headsets, emojis and marketers focusing more on diversity and ad blocking, Marketing Week looks back at some of the key trends of 2015.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.