Four trends that will shape media in 2016
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
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Three reasons why Snapchat is moving into ad tech
Sarah VizardReports that Snapchat is looking to work with ad tech companies and agencies by opening an API show the social network is keen to move beyond offering just reach as it aims to become a “fully fledged social advertising platform” and give advertisers the chance to target and measure the effectiveness of their advertising.
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The wit and wisdom of Mark Ritson: Top Ritsonisms of 2015
Mark RitsonMarketing Week columnist Mark Ritson is as well known for his colourful turn of phrase as he is his razor-like insight, the former bringing the latter to life. Relive some of his 2015 highlights, or “Ritsonisms”, below and the articles from where they were born.
The Marketing Year: The marketing trends that shaped 2015 (part 1)
Thomas HobbsIn a year that has seen campaigns shaped by virtual reality headsets, emojis and marketers focusing more on diversity and ad blocking, Marketing Week looks back at some of the key trends of 2015.
Unilever’s top marketer Conny Braams to step down
Niamh CarrollUnilever chief digital and commercial officer Conny Braams will leave after over three years leading marketing at the company, in a tenure which saw an increased focus on digital and breaking down “silos” between sales and marketing.
Mars, HSBC, food inflation: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Scaling a premium brand – Peroni on its plan to become a top 10 global beer
Josh StephensonPeroni’s global marketing manager on how it plans to drive growth without sacrificing its premium status.
Inflation is falling but do marketers have cause for optimism?
Rachel LawlerInflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.