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  1. skipdeedy 13 Jan 2016

    “Porter is surprised that more brands have not used QR codes on brochures, posters or billboards.”

    Really? Has anyone at Porter ever tried to scan a QR code? Asking consumers to download a specific but unknown app so they can occasional scan a code is a huge barrier and a horrible user experience. Typing in a simple short url, may not be as ‘tech-fancy’, but it does the job in far less steps.

    The reality is there’s still no cross-platform way to link offline print and the online device in a seamless way. RFID is the future but until Apple gets iOS fully on board, the potential is very limited.

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