Recommended

Comments

There is one comment at the moment, we would love to hear your opinion too.

  1. skipdeedy 13 Jan 2016

    “Porter is surprised that more brands have not used QR codes on brochures, posters or billboards.”

    Really? Has anyone at Porter ever tried to scan a QR code? Asking consumers to download a specific but unknown app so they can occasional scan a code is a huge barrier and a horrible user experience. Typing in a simple short url, may not be as ‘tech-fancy’, but it does the job in far less steps.

    The reality is there’s still no cross-platform way to link offline print and the online device in a seamless way. RFID is the future but until Apple gets iOS fully on board, the potential is very limited.

Leave a comment

Close

Got a question?