Foursquare cuts coupon deal with LivingSocial

Foursquare will start distributing coupons for other group buying companies, including Groupon and LivingSocial, in a bid to shore-up its revenue streams.

In an interview with the Wall Street Journal, Foursquare co-fonder and CEO Dennis Crowley said the service will start distributing the third-party coupons this week.

Foursquare has cut deals with LivingSocial, Gilt Groupe and US telco AT&T to distribute discount coupons to its users in return for checking in to certain venues.

The start-up company is understood to be negotiating a similar deal with Groupon and will take a commission for every coupon that is redeemed, according to Crowley.

The move is a bid to build a solid revenue stream for Foursquare, which has amassed 10m unique monthly users since its launch three years ago.

Recommended

/u/j/r/Gamification.jpg

Gamification is the future of loyalty

Rosie Baker

Loyalty programmes are driven by rewarding consumer behaviour to build up a relationship between a customer and retailer. But the traditional mechanics of collecting points to earn prizes isn’t going to cut it forever. Gamification is finding its way into all aspects of marketing and CRM is no exception. My colleague Ruth Mortimer wrote recently […]

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now