Foursquare cuts coupon deal with LivingSocial

Foursquare will start distributing coupons for other group buying companies, including Groupon and LivingSocial, in a bid to shore-up its revenue streams.

In an interview with the Wall Street Journal, Foursquare co-fonder and CEO Dennis Crowley said the service will start distributing the third-party coupons this week.

Foursquare has cut deals with LivingSocial, Gilt Groupe and US telco AT&T to distribute discount coupons to its users in return for checking in to certain venues.

The start-up company is understood to be negotiating a similar deal with Groupon and will take a commission for every coupon that is redeemed, according to Crowley.

The move is a bid to build a solid revenue stream for Foursquare, which has amassed 10m unique monthly users since its launch three years ago.



Gamification is the future of loyalty

Rosie Baker

Loyalty programmes are driven by rewarding consumer behaviour to build up a relationship between a customer and retailer. But the traditional mechanics of collecting points to earn prizes isn’t going to cut it forever. Gamification is finding its way into all aspects of marketing and CRM is no exception. My colleague Ruth Mortimer wrote recently […]


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