Fox Kalomaski holds on to Star Alliance business

Airline consortium the Star Alliance has reappointed Fox Kalomaski to handle its &£1m advertising account.

The agency is thought to have seen off challenges from FCB London and McCann Erickson for the business.

Fox Kalomaski will be responsible for launching and developing a corporate incentive scheme called Star Alliance Company Plus. The scheme allows companies to accumulate “pluspoints” when they fly with participating airlines, which can be redeemed against free flights, upgrades or cash-back.

The 16-member Star Alliance was set up in 1997 and includes Lufthansa, bmi, United Airlines and Air New Zealand. It was developed in part to help create seamless travel between member airlines for passengers.

The alliance appointed Harrison Troughton Wunderman last August to handle the direct marketing for its frequent flyer scheme, which dovetailed into member airlines’ loyalty schemes.

Lufthansa marketing manager and chairman of Star Alliance Leandro Tonidandel says: “We re-appointed Fox Kalomaski because of its strategic understanding of the airline industry, combined with some compelling creative ideas.”


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