Fox Kalomaski wins ad account for Cumbria Tourist Board
Fox Kalomaski has won the £500,000 advertising account for the Cumbria Tourist Board. The previous incumbent was Senior King Communications.
Tena awarded Channel 4’s sixth diversity in advertising prize
Michaela JeffersonThis year Channel 4 invited advertisers to address issues relating to ageism, in particular the inauthentic and sometimes clichéd portrayals of different age groups within current UK advertising.
KFC and Pizza Hut owner ‘excited’ about digital growth potential
Michaela JeffersonLike rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
Five habits CMOs should avoid if they want to retain young talent
Helen EdwardsThere’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coca-Cola demands its brands ‘earn the right’ to raise prices
Manny PhamCoke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
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