Fox Kids Europe signs deal with Infogrames
Fox Kids Europe has signed a deal with Infogrames to sponsor its new live-action sport series, Jam Hot.
Fox Kids Europe has signed a deal with Infogrames to sponsor its new live-action sport series, Jam Hot.
Burger King has appointed Paul Reynish as head of marketing for Burger King UK and Ireland, following the abrupt departure of marketing director Anna Joseph after just three months (MW December 19, 2002). He is the third marketing chief at the fast-food retailer in as many years. Although Reynish’s job title differs from Joseph’s, who […]
Recent years have seen a major expansion in the licensed trade, led by chains such as JD Wetherspoon and Slug & Lettuce. As competition hots up and costs rise, has the beer boom begun to sour? By Branwell Johnson
Allied Domecq Spirits & Wine UK has appointed former Campbell Grocery Products chief Alison Levett as its new managing director.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.