The response from Domino Creative Services and Lloyd Northover Citigate to your News Analysis “Railtrack PR push misses the points” (MW March 12, 19), highlights again the fundamental problem with marketing the fragmented railway network.
Your correspondents point out that passengers are mystified as to who does what on the privatised railway, and sceptical about both their priorities and performance.
We look to the proposed Strategic Rail Authority to reintegrate and expand the network.
This should also make it possible once again to have national marketing for rail travel, and who knows, maybe some much-needed negative advertising against rail’s main competition – the car.
Until then I guess Railtrack and company will continue their efforts to turn a national public transport network into a jungle of competing corporate identities.
This is good news for paint manufacturers and logo designers. But bad news for the passenger and the wider public interest.
Save Our Railways