Frankie Sandford fronts Mind campaign

Charity Mind has partnered with Glamour magazine to launch a PR drive starring Frankie from The Saturdays to raise awareness of mental health issues.

Frankie Sandford

Frankie Sandford, who suffers depression and takes medication to control it, will front the ‘Hey, it’s OK’ campaign.

Glamour, owned by Condé Nast, launched an online survey in February to ask readers about their experiences with depression and will run an exclusive editorial feature with Frankie in May to raise awareness of mental health issues and the charity.

Mind and Glamour hope that the campaign will “break the taboos around mental health” and encourage people to talk more openly about depression, as it affects one in six people in the UK.

Time to Change, the charity organisation run jointly by Mind and Rethink Mental Illness, launched a campaign earlier this year to “remove the fear and awkwardness” around mental health and encourage people to talk openly about it.

A spokesman for Mind says: “Partnering with Glamour is a tremendous opportunity for Mind that allows us to reach an audience that might not hear a great deal about mental health. It allows us to convey our messages about the importance of young women opening up to their friends and family if they are feeling depressed, and makes people realise that they are not alone. Having celebrities such as Frankie speaking publicly can be really inspirational. It shows that mental health problems can affect anyone, no matter who they are or what they do.”

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