TeleConnect is the latest release from Fraudscreen, aimed at consumer businesses who need to make informed decisions during dunning and collections. By combining payment predictions from Fraudscreen codes with telephone contact, companies can better manage their cash flow and working capital. “As increasing numbers of consumers are falling into debt, the effective management of non-payment could be a key strategic differentiator this year” said John Sharman, sales and marketing director for Fraudscreen, “With this in mind, we believe TeleCollect will be invaluable.”
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.
From being identified in the Marketing Week Top 100 to gaining top grades on the Mini MBA in Brand Management, these marketers are at the top of their game.