TeleConnect is the latest release from Fraudscreen, aimed at consumer businesses who need to make informed decisions during dunning and collections. By combining payment predictions from Fraudscreen codes with telephone contact, companies can better manage their cash flow and working capital. “As increasing numbers of consumers are falling into debt, the effective management of non-payment could be a key strategic differentiator this year” said John Sharman, sales and marketing director for Fraudscreen, “With this in mind, we believe TeleCollect will be invaluable.”
Search data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign.
Getting bikers to talk about safety required some lateral thinking from Highways England.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need to market market research to the marketing strategy behind Yum! Brands, it’s been a busy week. Here’s my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.