Fred Perry’s Rob Gaitt on using language to reinforce the brand’s identity
Verbal branding is just as important as visual communication, according to Fred Perry’s brand director Rob Gaitt, but authenticity is key.
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The Marketing Year: The top campaigns of 2015
Leonie RoderickFrom campaigns that sung on social media to ads that helped save lives, Marketing Week takes a look at the top ads of 2015.
Bodyform follows P&G with an emoji campaign to offer ‘practical solution’ to the taboo around periods
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Burberry unifies three labels under single Burberry brand in bid to push British heritage
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BMW invests ‘hundreds of millions’ in digital transformation
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How a focus on consumer behaviour increased demand for Irish white fish
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L’Oréal on why it pays to speed up innovation in times of crisis
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