Fred Perry’s Rob Gaitt on using language to reinforce the brand’s identity
Verbal branding is just as important as visual communication, according to Fred Perry’s brand director Rob Gaitt, but authenticity is key.
Verbal branding is just as important as visual communication, according to Fred Perry’s brand director Rob Gaitt, but authenticity is key.
From campaigns that sung on social media to ads that helped save lives, Marketing Week takes a look at the top ads of 2015.
Bodyform has launched a new campaign aimed at breaking down taboos around periods by introducing six ‘femojis’ and asking people to sign a petition to support the cause.
Burberry’s CEO says the brand is reacting to changes in the way luxury consumers shop as it unifies its three collections under one single Burberry range.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.