From campaigns that sung on social media to ads that helped save lives, Marketing Week takes a look at the top ads of 2015.
Bodyform has launched a new campaign aimed at breaking down taboos around periods by introducing six ‘femojis’ and asking people to sign a petition to support the cause.
Burberry’s CEO says the brand is reacting to changes in the way luxury consumers shop as it unifies its three collections under one single Burberry range.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
All too often brands are obsessed with what makes people difference rather than looking for traits and behaviours they share.
Some brands cut spend by 97%, while others increased it by more than 100%, as companies took varying approaches to managing the fallout from the coronavirus pandemic.
The pandemic may have caused major disruption to the ad market as global brands pulled spend, but cheaper media prices offer an opportunity for savvy companies to do more with less.