Free mag Sport closes

Free weekly magazine Sport is to close unless a buyer can be found following the collapse of French parent company Sport Media & Strategie.

The last issue of the men’s London title, distributed by vendors in London, hit the streets over a week ago on April 3rd. Marketing Week understands talks with various parties have been held over recent weeks but no firm offers have yet to be received.

The UK title launched in September 2006 and has published 114 issues. It currently employs 24 staff.

Greg Miall, Managing Director, said: “Although the magazine is tremendously popular with readers, especially the AB demographic, over the last few months we have seen several clients close down and others cut advertising spend dramatically.

“Sport was ahead of its business plan last summer, but no-one launches a company with a business plan that includes the worst recession for 80 years. Ours certainly did not and, faced with financial Armageddon, we simply cannot sustain our current operations as an independent company. As such we have decided to suspend publication whilst we consider future options for the business.


Schwarzkopf signs up Lisa Snowdon

Marketing Week

Lisa Snowdon, the TV and radio presenter and model, has signed up to be the face of Schwarzkopf’s Supersoft Smoothies haircare range. Snowdon will front a campaign launching this month through a series of advertising features, magazine interviews and online activity. Snowdon currently co-hosts the breakfast show for Capital 95.8, with Johnny Vaughan. She is […]

Wal-Mart takes crown from Coke in Top 500 global brands

Marketing Week

US Asda parent Wal-Mart has knocked Coca-Cola from the top spot in the global brand league table compiled by Brand Finance. The soft drinks brand has lost its crown for the first time since the independent survey began in 2007, reflecting a trend among recession-hit shoppers towards favouring supermarkets. Wal-Mart rose three places in the […]


    Leave a comment