Freewire ties up with Flirt! in one-year deal

Flirt%20logoOnline television service Freewire has signed a deal with student nightclub brand Flirt! to offer free premium TV content. The one-year tie-up aims to build Freewire’s presence in the youth market.

Freewire will offer students who attend Flirt! free access to its TV service as well as broadband and internet phone services. Flirt! operates weekly themed club nights in conjunction with Student Unions across the UK.

Freewire marketing manager Nick Halliday says the partnership will help the company to develop targeted relationships with students and "establish real dialogue with this hard-to-reach market".

He adds that the partnership will be central to achieving its goal of extending its TV offering to more than 1 million students over the next year.

 

Recommended

Sky Plus readies itself for rivals’ services

Marketing Week

BSkyB is launching a series of changes to its Sky Plus service including allowing users to set their boxes remotely. The changes will be introduced later this year. It is also offering a range of on-demand programming available through the personal video recorder (PVR) ahead of new services launching from BT Vision and Freeview PVR […]

Dorna UK picks top marketer

Marketing Week

Dorna UK, the commercial rights holder of the British Superbike Championship, has appointed Colin Clark as head of sales and marketing. Clark, who was previously commercial manager for the Subaru World Rally Team at Prodrive Motorsport, says: “In the past couple of years, the British Superbike Championship has really come of age. The plan is […]

Defra hunts agency for 10m task

Marketing Week

The Department for the Environment, Food and Rural Affairs (Defra) is looking for an agency to handle recruitment and other classified advertising. The business, which includes some creative and design services and media planning, is worth between £3m and £10m over four years. The classified business was previously allocated through COI Communications, with the majority […]

Comments

    Leave a comment