Fremantle lures interactive head from Channel 4

Fremantle%20mediaFremantleMedia has poached Channel 4 new media executive Robert Marsh to head its interactive and telephony business in the UK.

Marsh, previously new media head of commissioning and producer relations at the broadcaster, joins as FremantleMedia Licensing Worldwide (FLW) vice-president of interactive and telephony.

He will be responsible for managing FremantleMedia’s mobile content, on-screen telephony business and the commercialisation of the company’s programme websites in the UK.

Marsh will also focus on bringing in new revenue streams in digital and telephony, including online, podcasting, mobile and related digital content areas. Marsh, who joins in December, will be based in London and will report to Dominic Burns, who takes the new title of senior vice-president of licensing for the UK.

At Channel 4 New Media, Marsh implemented the mobile, broadband and premium rate telephony for Big Brother, Deal Or No Deal and The New Paul O’Grady Show.

FLW, Fremantle’s licensing arm, has also appointed Emma Armstrong to the new position of senior licensing executive. She will help manage brand licensing across FLW’s consumer products, promotions and retail relationships in the UK and report to vice-president of brand licensing and retail Pindy O’Brien. Armstrong joins FLW from Warner Bros Consumer Products.

Recommended

Eve Products

Marketing Week

Website www.exhibitionstore.com [http://www.exhibitionstore.com] Address Unit 3 Marton Mills, Sawley Street, Skipton,, North Yorkshire, BD23 1SX Contact – Telephone +44 (0)1756 707829 Fax +44 (0)1756 791193 Email in…

The Mulberry Group

Marketing Week

Website www.themulberrygroup.co.uk [http://www.themulberrygroup.co.uk] Address Mulberry Farmhouse, Launton Road, Startton Audley, Oxfordshire, OX27 9AS Contact Martin Chick, Cathryn Lloyd Telephone 01869 277077 Fax 01869 …

Random House appoints agency for partner promotions

Marketing Week

Publisher Random House Group has appointed sales promotions marketing agency Cocktail Marketing to develop partnership promotions for selected titles across its female fiction division Century Heinemann and Arrow (CHA). The initiative will focus on building brand awareness around its key female fiction authors such as Katie Fforde and Belinda Jones. Random House, which is among […]

Comments

    Leave a comment