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A Marketer’s Best Friend

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Marketing sales healthy tension
Analysis Uncategorized

Why there is ‘no excuse for misalignment’ between marketing and sales

Charlotte Rogers

Capitalising on the synergies between marketing and sales means being prepared to embrace conflict and strike a balance between short-term conversion and long-term strategy.

28 Mar 2018 7:03 am
Analysis Uncategorized

EE on embracing the conflict between sales and marketing

Charlotte Rogers

A Marketer’s Best Friend: The willingness to challenge each other to create better work is the secret to true alignment between marketing and sales at EE.

26 Mar 2018 7:00 am
Procurement
Analysis Uncategorized

How to break down the barriers between marketing and procurement

Charlotte Rogers

Trust, understanding and a shared vision is helping marketing and procurement drive transparency, efficiency and stronger agency relationships.

1 Dec 2017 12:43 pm
Analysis Uncategorized

Britvic on how marketing and procurement are getting the best from agencies

Charlotte Rogers

A Marketer’s Best Friend: The close alignment of marketing and procurement is enriching Britvic’s agency relationships and producing stronger creative work.

1 Dec 2017 7:37 am
2 Comments
Analysis Uncategorized

How marketing is working with finance to shake off the ‘us versus them’ attitude

Charlotte Rogers

While traditionally seen as adversaries pulling in different directions, today marketing and finance are forging close, collaborative relationships focused on delivering a shared vision for success.

17 Oct 2017 7:05 am
UKTV
Analysis Uncategorized

UKTV on removing the tension between marketing and finance

Charlotte Rogers

A Marketer’s Best Friend: Fostering a strong degree of trust between marketing and finance has created an agile and forward looking environment at UKTV.

17 Oct 2017 7:00 am
1 Comment
Analysis Uncategorized

Customer experience excellence requires closer ties with operations

Charlotte Rogers

Seamless collaboration between marketing and operations is helping brands deliver campaigns and experiences that really resonate with consumers.

24 Aug 2017 11:34 am
Subway
News Uncategorized

Subway: Operations’ role in delivering effective marketing cannot be overstated

Charlotte Rogers

A Marketer’s Best Friend: The close relationship between marketing and operations is helping Subway negotiate a period of cultural and brand transformation.

24 Aug 2017 10:59 am
Insight
Analysis Uncategorized

Marketing and insight are teaming up to drive better business

Charlotte Rogers

Marketing and insight are collaborating more closely than ever in a bid to develop rich, relevant and personalised content that drives deep consumer engagement.

13 Jul 2017 11:11 am
forbes
2 Comments
Analysis Uncategorized

Marketing and insight have united to create a customer-centric culture at Forbes

Charlotte Rogers

A Marketer’s Best Friend: At Forbes collaboration between marketing and insight is helping bring the publisher closer to its readers through a deeper understanding of engagement.

13 Jul 2017 11:08 am
GSK
Analysis Uncategorized

How collaboration between marketing and HR is fuelling career success at GSK

Charlotte Rogers

A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.

5 Jun 2017 9:28 am
GSK
1 Comment
Analysis Uncategorized

Why marketing and HR should join forces to drive advocacy among employees

Charlotte Rogers

Closer collaboration between marketing and HR is helping define brand identity and create customer-centric company culture, as well as helping to nurture and develop future leaders.

5 Jun 2017 7:30 am
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