Capitalising on the synergies between marketing and sales means being prepared to embrace conflict and strike a balance between short-term conversion and long-term strategy.
A Marketer’s Best Friend: The willingness to challenge each other to create better work is the secret to true alignment between marketing and sales at EE.
Trust, understanding and a shared vision is helping marketing and procurement drive transparency, efficiency and stronger agency relationships.
A Marketer’s Best Friend: The close alignment of marketing and procurement is enriching Britvic’s agency relationships and producing stronger creative work.
While traditionally seen as adversaries pulling in different directions, today marketing and finance are forging close, collaborative relationships focused on delivering a shared vision for success.
A Marketer’s Best Friend: Fostering a strong degree of trust between marketing and finance has created an agile and forward looking environment at UKTV.
Seamless collaboration between marketing and operations is helping brands deliver campaigns and experiences that really resonate with consumers.
A Marketer’s Best Friend: The close relationship between marketing and operations is helping Subway negotiate a period of cultural and brand transformation.
Marketing and insight are collaborating more closely than ever in a bid to develop rich, relevant and personalised content that drives deep consumer engagement.
A Marketer’s Best Friend: At Forbes collaboration between marketing and insight is helping bring the publisher closer to its readers through a deeper understanding of engagement.
A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.
Closer collaboration between marketing and HR is helping define brand identity and create customer-centric company culture, as well as helping to nurture and develop future leaders.