Friends of the Earth chief marketer goes to Target Direct

Simon Bernstein, the top marketer at Friends of the Earth, is leaving to join direct marketing agency Target Direct.

Bernstein held the position for five years and was the environmental pressure group’s first communications and fundraising director. He joins Target as senior consultant, where, from September, he will be in charge of developing a strategic consultancy for the agency’s clients.

Bernstein, who headed a team of 35, has been instrumental in producing the charity’s first marketing and fundraising strategy. Earlier this year he appointed Partners BDDH to create a £1m marketing push urging the Government to improve the UK’s rail system (MW January 31). He also oversaw a revamp of the charity by branding specialist Lambie-Nairn and last year dropped WWAV Rapp Collins, in order to focus on more integrated campaigns.

Friends of the Earth claims to be the largest international network of environmental groups in the world and is represented in 68 countries. It has been involved with Stop Esso alongside Greenpeace and People Planet. Last week, the campaign took a new twist after Esso announced plans to take legal action against Greenpeace in France over the “Stop Esso” logo. The petrol company claims that logo implies links with the Nazi SS.

Recommended

Walkers signs £1.5m Wolves sponsorship

Marketing Week

Walkers’ Doritos brand is to be the new club sponsor of First Division club Wolverhampton Wanderers, in a two-year deal worth up to &1.5m, depending on the club’s success. The Doritos logo will feature on the Wolves shirts from August and is the biggest deal in the club’s history. It includes branding around the stadium […]

ASA slams Shark drink for promoting violence

Marketing Week

Shark, a new energy drink to be launched in March as a Rival to Red Bull, has been asked by the Advertising Standards Authority (ASA) to remove four posters, following complaints that they were sexually explicit and could be seen to condone violence. The posters, created by Tequila, use the strapline “Bring out the beast” […]

JCB executive moves to Met Office as marketing director

Marketing Week

The Met Office has appointed JCB corporate marketing director Jonathan Hearth to the newly created role of marketing director, following a merger of the Met Office’s public sector and commercial marketing departments, and the departure of head of commercial marketing Andrew Phillips last March (MW April 4). Hearth, who takes up his post next week, […]

Comments

    Leave a comment