Two 30-second TV ads aim to improve consumer perception of its portfolio of sites, including Genes Reunited and Friends Reunited Dating and encourage consumers to think about how they could benefit from using the services.
The TV spots follow the animated style of the Friends Reunited website with “approachable, illustrative icons” that reflect the “beneficial and enjoyable user experience” of the website.
The ads, created by Addiction London, will break on 1 November.
The social network was bought by Bright Solid, part of publishing company DC Thompson for £25m, four years after ITV acquired it for £175m.
Friends Reunited was launched in 2000 followed by Genes Reunited and Friends reunited Dating in 2003. The group attracts three million unique users per month.