From rags to riches
The rise of eBay and the economic slowdown has seen second-hand goods reach new heights of popularity. But age, sex and income still dictate the types of used items we buy.
ESPN secures UEFA coverage
Marketing WeekESPN, the recently launched Disney-owned TV channel, is bolstering its football coverage by securing the rights to broadcast the UEFA Europa League for the next three seasons.
The many ways to beat Booze Britain
Marketing WeekThere are many ways to skin a cat, especially if the proverbial feline in question is “Booze Britain”.
BAT appoints group marketing director
Marketing WeekBritish American Tobacco, maker of Lucky Strike and Dunhill, has promoted director of Western Europe Jean-Marc Levy to the role of group marketing director.
Marketing careers and joining up loyalty: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
BMW invests ‘hundreds of millions’ in digital transformation
Matthew ValentineThe car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
How a focus on consumer behaviour increased demand for Irish white fish
Matthew ValentineConsumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.
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