From rags to riches
The rise of eBay and the economic slowdown has seen second-hand goods reach new heights of popularity. But age, sex and income still dictate the types of used items we buy.
ESPN secures UEFA coverage
Marketing WeekESPN, the recently launched Disney-owned TV channel, is bolstering its football coverage by securing the rights to broadcast the UEFA Europa League for the next three seasons.
The many ways to beat Booze Britain
Marketing WeekThere are many ways to skin a cat, especially if the proverbial feline in question is “Booze Britain”.
BAT appoints group marketing director
Marketing WeekBritish American Tobacco, maker of Lucky Strike and Dunhill, has promoted director of Western Europe Jean-Marc Levy to the role of group marketing director.
Forest Holidays: Six lessons for success from Marketing Week’s team of the year
Charlotte RogersBeating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
Why Tesco’s ‘No Naughty List’ hit the right note with consumers
Marketing Week ReportersWhile others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
Meta, O2, Tesla: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How Morrisons found its effectiveness ‘sweet spot’ with this year’s Christmas ad
Michaela JeffersonMorrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.
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