From rags to riches
The rise of eBay and the economic slowdown has seen second-hand goods reach new heights of popularity. But age, sex and income still dictate the types of used items we buy.
ESPN secures UEFA coverage
Marketing WeekESPN, the recently launched Disney-owned TV channel, is bolstering its football coverage by securing the rights to broadcast the UEFA Europa League for the next three seasons.
The many ways to beat Booze Britain
Marketing WeekThere are many ways to skin a cat, especially if the proverbial feline in question is “Booze Britain”.
BAT appoints group marketing director
Marketing WeekBritish American Tobacco, maker of Lucky Strike and Dunhill, has promoted director of Western Europe Jean-Marc Levy to the role of group marketing director.
Growth Hacks: Yoppie on why customer engagement is a non-stop process
Matthew ValentineAfter notching up a 21,500% annual increase in users, period care brand Yoppie puts the strength of its community firmly at the heart of its growth story.
O2’s Nina Bibby: The CTO should be the CMO’s best friend
Charlotte RogersThe evolution of the CMO role means the relationship with the chief technology officer could be just as – if not more – important than the relationship with the sales director, says Bibby.
Zoopla’s Gary Bramall on why CMOs should want to ‘decentralise power’
Matt BarkerTo explore the ‘art of the possible’ even in times of adversity, teams must feel empowered and fully supported, according to marketing leaders from Zoopla, HSBC and Benefit Cosmetics.
Nestlé CMO: ‘We never dissociate marketing from sales’
Michaela JeffersonGlobal CMO Aude Gandon explains how Nestlé is ensuring its marketing function is set up to meet new challenges in ecommerce, data and sustainability.
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