ESPN, the recently launched Disney-owned TV channel, is bolstering its football coverage by securing the rights to broadcast the UEFA Europa League for the next three seasons.
There are many ways to skin a cat, especially if the proverbial feline in question is “Booze Britain”.
British American Tobacco, maker of Lucky Strike and Dunhill, has promoted director of Western Europe Jean-Marc Levy to the role of group marketing director.
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Morrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.