From rags to riches
The rise of eBay and the economic slowdown has seen second-hand goods reach new heights of popularity. But age, sex and income still dictate the types of used items we buy.
ESPN secures UEFA coverage
Marketing WeekESPN, the recently launched Disney-owned TV channel, is bolstering its football coverage by securing the rights to broadcast the UEFA Europa League for the next three seasons.
The many ways to beat Booze Britain
Marketing WeekThere are many ways to skin a cat, especially if the proverbial feline in question is “Booze Britain”.
BAT appoints group marketing director
Marketing WeekBritish American Tobacco, maker of Lucky Strike and Dunhill, has promoted director of Western Europe Jean-Marc Levy to the role of group marketing director.
Understanding how brands operate in Japan
Charlotte RogersAs a culture driven by perfection, craftsmanship and shifting tastes, the Japanese market can prove a steep learning curve for marketers.
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Adidas: We over-invested in digital advertising
Sarah VizardAdidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building.
Diageo’s playbook for global marketers
Andrew GeogheganWhile the old rules still apply, there are seven characteristics successful brands display – from making time for strategy to simple KPIs and strong leadership.
Recommended reading: Fixing the crisis in creative effectiveness and challenging mediocracy
Charlotte RogersMarketing Week reviews the latest books and blogs for marketers.
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