From Soviet leader to style icon, Gorby promotes Vuitton luggage

With Pete Doherty chugging the lactose-free milk, it would appear that now is the time of the slightly unusual celebrity brand advocate.

The latest Luis Vuitton campaign certainly uses a familiar but extremely unexpected face to promote its luggage – ex-Soviet president Mikhail Gorbachev (right).

The choice of Gorbachev was made to highlight the origins of the brand as a luggage maker. The former USSR leader is also the latest spokesman for Vuitton.


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