Fruity celebration is OK – hope they don’t win BNFL

The Diary has had its fair share of adventures on the high seas, me hearties – aboard the Trial B under the captaincy of “Mad” Mal Delany, fishing for tuna in the clear blue waters of the South Seas.

The experience has imbued the Diary with a healthy respect for the ocean and the large and hungry tiger sharks that live therein.

Another danger faced by the intrepid old sea dog is the curse of scurvy, so the Diary is always ready and willing to splice the mainbrace and belt out a shanty with any young jack offering fresh vitamin-laden fruit.

So, yo ho ho and a bottle of rum to Euro RSCG London, which had the foresight to send a lovely, plump orange to Marketing Week recently.

However, the motivation for this generous act wasn’t to stave off the threat of scurvy, but to celebrate the bagging of some new business.

No prizes for guessing whose business they had won – there is a clue in the choice of fruit – but just in case people didn’t catch on, the agency attached stickers to the oranges explaining that they had just won the business-to-business account of a well known mobile network.

The Diary applauds such acts of generosity, but hopes that Euro RSCG are less successful if they pitch for Cobra beer or Jaguar.

On the other hand, the Diary would encourage them in their attempts to win some new business from either Virgin or Currys.

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