FSA appoints John Harwood
The Food Standards Agency has appointed John Harwood as interim chief executive. Harwood, who takes over from Jon Bell, is the former head of the Learning and Skills Council.
The Food Standards Agency has appointed John Harwood as interim chief executive. Harwood, who takes over from Jon Bell, is the former head of the Learning and Skills Council.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.