The Food Standards Agency will introduce tests for banned chemicals on all imported spices following the Sudan 1 alert.
Unilever has commissioned AKQA to create an online site and viral films to support the launch of Peperami Noodles, instant noodles containing slices of Peperami sausage. The site and the viral films are part of an estimated &£3m through-the-line campaign that breaks this week. AKQA’s campaign is centred on the Peperami Noodles Army, a shadowy […]
Abbott Mead Vickers.BBDO has created a television campaign for Wrigley’s Orbit. It focuses on the dental health benefits of chewing the sugar-free gum by showing people who cannot stop smiling. It breaks on May 9.
Amnesty International UK is sponsoring a film about the plight of a Palestinian family in the occupied territories. The film, called Private, aims to raise awareness of the situation in the disputed areas of the Middle East.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.