FT marketer leaves after £2m relaunch

Financial Times marketing director Tim Ward is to leave the company just days after the launch of an advertising campaign to support an overhaul of the newspaper.

It is not know whether Ward, who reported to global marketing director Gordon Willoughby, has a job to go to.

The Pearson-owned publication has put &£2m into a marketing campaign to trumpet its relaunch and attract new readers. The campaign, created by Delaney Lund Knox Warren, includes television, radio, press and outdoor activity.

The advertising features an updated version of the old “No FT, No Comment” strapline. It now reads: “New FT, New Comment”.

The FT introduced a new design and new sections, including the culture-based FT Magazine, to the weekend edition on Saturday April 26 and to the weekday paper on Monday April 28. The overhaul is intended to give the newspaper a broader appeal.

The FT made a second-half loss of &£6m last year and has warned that advertising revenues “deteriorated significantly” in March. The newspaper’s circulation is sliding – for the October 2002 to March 2003 period, average net circulation was down 6.33 per cent year on year to 457,332.

Recently, the FT axed its global advertising director, David Walsh (MW March 27).

Ward’s departure also follows a recent shake-up at Mirror Group Newspapers which saw marketing director Alisdair Luxmoore leave the company (MW April 24).

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now