Fuji drops CIA in 3m media rejig

Fuji has fired CIA Medianetwork from its 3m consumer photographic media planning and buying account.

CIA’s contract ran out late last year, as revealed in Marketing Week (November 15 1996). It is understood that Fuji is close to appointing Manning Gottlieb Media (MGM) to the account.

MGM is 30 per cent owned by TBWA Simons Palmer, which handles Fuji’s creative work. Simons Palmer was appointed to the UK Fujifilm account in October. Marketing Week revealed that it would merge with TBWA over two months ago (MW January 24).

According to a CIA spokesman, CIA was told that it had been fired because the client wanted to use a full-service advertising agency.

Anderson says CIA has retained the 2m Dutch Meat Council, which promotes Dutch meat products, in a two-way pitch against Mediapolis.

Recommended

London Electricity puts everything up for review

Marketing Week

London Electricity is reviewing all its marketing activities, including its advertising account which could be worth up to 3m, in anticipation of deregulation next April. LE is currently talking to advertising, direct marketing and PR agencies. A spokesman says three of each kind of agency have been invited to pitch. To date, the advertising – […]

Ads are a gambler’s investment

Marketing Week

Despite vehement denials, advertising is all too often regarded as a bit of a flutter and not as an investment. But then again, every investment a company makes is a bit of a gamble. To clarify the situation, ad campaigns must be regarded in t

GOLDSTAR’S 200m GAMBLE

Marketing Week

Korean conglomerate Lucky GoldStar this week unveils the first phase of its 200m worldwide rebranding campaign to consumers. Armed with a new name – LG – and new ads, it plans to double its share of the UK electrical goods market. But is it be