Fujifilm launches £1m campaign to push digital products

S2 Creative Solutions and Fujifilm have created a £1m campaign to support its digital products.

S2 Creative Solutions and Fujifilm have created a &£1m campaign to support its digital products. It will focus on the quality of pictures that the products can take and will be supported by in-store marketing.

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Well done Chris Bestley for using the leverage he has as the ISP’s education consultant to draw attention to the abomination of “leveraging” (MW August 26). However, could I add the misuse of “collateral” to his list? Ian Metcalfe Director SPS Advertising Group Berkhamsted, Herts

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