Fujifilm launches £1m campaign to push digital products

S2 Creative Solutions and Fujifilm have created a £1m campaign to support its digital products.

S2 Creative Solutions and Fujifilm have created a &£1m campaign to support its digital products. It will focus on the quality of pictures that the products can take and will be supported by in-store marketing.

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An appeal against collateral damage

Marketing Week

Well done Chris Bestley for using the leverage he has as the ISP’s education consultant to draw attention to the abomination of “leveraging” (MW August 26). However, could I add the misuse of “collateral” to his list? Ian Metcalfe Director SPS Advertising Group Berkhamsted, Herts