Funny ads but the product is the real joke

You can’t help feeling sorry for poor old Billy Connolly (ignoring the £1.5m fee, of course). Another case of shooting the messenger, when what’s really wrong is the fact that Lotto is an utterly terrible TV product in its current format (MW October 3).

The National Lottery is proof, if ever proof were needed, that marketers need to get the product right – not just its promotion.

Dave Poole

President

FCBi Europe

London W1B

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