Funny ads but the product is the real joke
You can’t help feeling sorry for poor old Billy Connolly (ignoring the £1.5m fee, of course). Another case of shooting the messenger, when what’s really wrong is the fact that Lotto is an utterly terrible TV product in its current format (MW October 3).
The National Lottery is proof, if ever proof were needed, that marketers need to get the product right – not just its promotion.
Dave Poole
President
FCBi Europe
London W1B