Future hires advertising director for T3 portfolio

Future Publishing has announced it has appointed Matt Smith as its new advertising director for gadgets and technology brand T3.

Smith joins from Northcliffe Newspapers, where he was senior business development manager, responsible for national revenues across 129 regional papers and 152 websites.

Reporting to Future’s London sales director Malcolm Stoodley, he will work with the team to drive its cross-platform sales offering.

T3’s offering includes a magazine, a website and calendar of live events. The magazine, which is licensed out across 21 international editions, recently underwent a redesign.

The new-look T3 splits the best new technology gear into separate sections – covering the latest gadgets and kit for home, work, play and outdoors. There is also a new monthly column from Newsweek’s Dan Lyons.

Publishing director of Future’s technology and entertainment lifestyle portfolio, Nial Ferguson says Smith’s “impressive” track record will help him “lead the development of its sales offering”.

Last month, Future reported revenue fell 11% without the effect of currency exchange in the six months to the end of March with circulation and ad revenues down 10% and 15% respectively.

The fall was driven by a 16% drop in US revenues. UK revenues fell by 8%.

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