Future launches T3 on iPad
Future Publishing is launching its T3 technology magazine on the iPad with commercial partners Audi and Intel.
The iPad edition has been specifically developed for the platform and includes video, 360 degree animation, multi-layered feature content and galleries.
Future says the iPad edition “brings the UK’s premium technology magazine to life in a unique and interactive way”.
Intel and Audi are running creative campaigns developed specifically for the platform.
Intel’s interactive campaign showcases its latest range of i3, i5 and i7 computer processors.
Audi promotes the launch of its premium compact car, the A1.
Nial Ferguson, publishing director for Future’s entertainment & tech lifestyle portfolios, says: “In all of our research, consumers responded very positively to both the enhanced editorial content and the highly interactive advertisements.”
“We are very excited about this launch, not just because we are the first UK magazine to market, but also because of the commercial possibilities that it opens up.”
A 30-second ad demonstrating the app can be seen here via www.T3.com .
The iPad edition of the magazine is available for £3.99 per issue, cheaper than the print edition.
The T3 print edition is published in 23 international versions and its website attracts nearly 700,000 unique users a month.
