Nobody has all the answers about how remote working will change jobs as the UK eases out of lockdown, but after a year of experiments brands now know which questions to ask.
March 2021 saw an anniversary few people would have predicted. For many employees, it was a full year since they had been to their office. Home and remote working has, at least temporarily, become the norm for many.
While any mass return to offices nationwide has been put firmly on the backburner, Giffgaff has much to learn from the phased approach it adopted to getting some employees back to their desks over the summer.
As exclusive Marketing Week data reveals one in 10 marketers have been let go over the past 12 months, many in the industry are shaking off the stigma of redundancy and proving they can thrive amid the career carnage of Covid.
From motivating remote teams to finding new methods of measuring success, marketers will need to navigate a ‘perfect storm’ as the coronavirus pandemic sparks profound changes to the world of work.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Dr Martens’ price resiliency to UKTV uniting its streaming and linear offer under U, it’s been a busy week. Here is my take.
We arm you with all the numbers you need to tackle the week ahead.
Private label products have been eating into the market share of branded labels for years now. It can be argued, though, retailers are not doing enough to solidify this trend by engaging with will make them stick around long-term: brand building.
From Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.