Future Publishing appoints Richard Schofield
Future Publishing has appointed Richard Schofield as head of marketing. He joins from EMAP, where he ran the Singapore operation.
Finding talent and marketing funnels: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketing funnels to the search for talent, it’s been a busy week. Here is my take.
Cut the jargon: Marketers on how to discuss the funnel with the wider business
Charlotte RogersMarketers might need to rethink how they talk about funnels with the wider organisation if they are to gain the most traction.
Marketing’s transformative questions don’t start with ‘how?’
Helen EdwardsMarketers are often preoccupied with practical challenges, but also need to address questions of vision that start with ‘why?’ and ‘what if?’.
McDonald’s new loyalty scheme has ‘exceeded expectations’ as digital sales jump
Matthew ValentineAccording to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
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