Future Publishing is buying 38 magazines from Highbury House in a &£30.5m deal that does not include any of Highbury’s computer games magazines. It comes weeks after Future’s bid to buy the whole company was referred to the Competition Commission owing to concerns over any merged company’s dominance in the computer games sector.
Butlins is reviewing its Â£3m media planning and buying business, which is held by Mediaedge:CIA.
Lloyds TSB has confirmed that it is reviewing its Â£20m direct marketing through the AAR, as first predicted by Marketing Week (MW September 30, 2004).
Agency Republic, Modem Media and a partnership between I-Level and Dare have been named as the BBC’s first digital roster agencies. The broadcaster began the pitch, which involved representatives from the BBC’s domestic and international marketing departments, last November (MW November 11, 2004), and 70 agencies from across Europe expressed an interest. Because the BBC […]
As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.