Future trends in customer data platforms
Econsultancy offers a best practice guide to what customer data platforms are, what they can help marketers do and how they might change the marketing technology landscape in years to come.
Organising large amounts of customer data is becoming a huge challenge for marketers who want a 360-degree view of their customers. Customer data platforms (CDPs) offer a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems.
Although CDPs are a relatively new addition to the toolkit of marketers, the technology and the market is evolving extremely quickly. To be on the front foot, it is helpful to keep an eye on future industry trends.