Futurist Tracey Follows on the tech that will impact marketing in the ‘postnormal’ era
From the digital after-life to the growth of synthetic media, futurist Tracey Follows sets out the key trends that will shape the marketing industry over the next five years.
While not everything has changed at a systemic level, enough has changed in recent years that normality as we once knew it is no more.
We are currently in what futurist Tracey Follows, founder of Futuremade, describes as ‘postnormal’ times, a transitional period that is characterised by three things – complexity, chaos and contradictions.
Speaking at the Festival of Marketing, she believes we are in the process of moving from a consumerist world: ‘I shop therefore I am’, to a communitarian world: ‘I share therefore I am’.
Watch the video to find out what this means for marketers and how technology can be used to create new virtual worlds and assistive services that will work within this emerging era.