The partnership, secured by North One Sport, aligns FxPro with the WRC’s 13 major events around the world. Drivers including Sebastien Loeb, Mikko Hirvonen and Kimi Raikkonen, will be competing for the Championship crown this year.
As part of the collaboration, FxPro will have branding and marketing rights at select Championship events throughout the season. In addition, FxPro will introduce the FxPro Girls to the competition.
Denis Sukhotin, chairman of FxPro, says: “FxPro and WRC share great brand values of quality, dynamism, and speed of delivery. As a result, all of us at FxPro are delighted to partner with WRC’s prestigious global sporting events. We look forward to building on our profile in WRC’s territories and globally online in our key international markets, through strong brand exposure and marketing calls to action.”
Simon Long, CEO of North One Sport, adds: “FxPro’s commitment to delivering excellence via the very latest digital innovations mirror our own aspirations to retain our position at the very forefront of advanced technologies. We are delighted to welcome them to our family of sponsors.”