Galaxy rebrand? Not in this world

I am writing concerning the “Masterfoods rebrands Galaxy” (MW April 29), in which there were several inaccuracies.

Fundamentally, we are not planning to relaunch Galaxy. Nor do we have any plans to review the number of lines under the Galaxy brand.

The article says we are repositioning with a “multi-million pound investment”. We already support Galaxy with a multi- million pound investment. When Galaxy was relaunched in 2003, we invested £16m in support and have a similar budget to support its continued development.

The suggestion that Galaxy is not performing as well as expected is also incorrect. Sales of Galaxy have risen seven per cent (AC Nielsen).

Aileen McLaughlin

External affairs manager

Masterfoods

Slough SL1

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