Gallagher splits work between Ignis and Hogarth

Gallaher, the tobacco company, has split its below-the-line account between Haygarth and incumbent Ignis. It is thought to be worth about £1m.

Ignis will oversee itsfestival activation programme, while Haygarth will handle retail activity. The company called the review, which was overseen by the AAR, in the autumn ( October 29).

Companies such as Imperial Tobacco and the Japan Tobacco-owned Gallaher, have sought to capitalise on this year’s economic downturn, with the launch of cut-price packets of cigarettes.

Imperial Tobacco, which makes brands such as Lambert & Butler, has launched a new brand called JPS Silver, priced at £4.21 for a pack of 20. Similarly, Gallaher announced in October that it would reduce prices on its budget brand Sterling by 7% to £4.20 a pack.

The appointment of Haygarth and Ignis comes less than a week after the Government announced plans to ban tobacco displays in England and Wales.


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