Gap head of brand to step down

Gap’s head of brand Marka Hansen is to step down from her role, three months after the company’s logo fiasco.

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Hansen, who has been with Gap for 24 years, was the public face of the US fashion retailer in October when it pulled a new logo after just one week.

Gap returned to using its 20-year old “blue box” brand logo with GAP written in white and abandoned the new logo which had GAP written in black with a graduated blue box at the top right corner following a public backlash.

Glenn Murphy, chairman and CEO of Gap Inc, says her departure marks “the right time for a change in the organisation in order to take Gap brand to a new level”.

As well as facing criticism for the new logo, Gap was lambasted for its attempts to launch a crowd-sourcing initiative to develop a new logo.

Gap says it will announce an internal successor to Hansen tomorrow (3 February).

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