Computer manufacturer Gateway has appointed senior managers to develop Internet and retail sales, and is to roll out a TV advertising campaign aimed at school children.
Gateway marketing director Michael Maloney will take on the role of consumer director in addition to his current duties. He will develop Gateway’s consumer marketing throughout Europe, the Middle East and Africa (EMEA).
Maloney will hand business development responsibility to Jan Jensen, who becomes business director. Jensen was previously director of international channel management at Siemens Worldwide Computer Systems.
Mike Swalwell, Gateway’s managing director for UK and Ireland, has been named vice-president and md of Gateway EMEA, in what is a fast-expanding market for the company.
Sam Sethi, former international marketing director at MicroStrategy Inc, has been appointed to the new post of e-commerce director. He will oversee Gateway.net, the company’s Internet service provider, and develop Gateway’s Spotshop, its shopping Website launched in July.
Steve Phillips becomes chief information officer for the EMEA region, where he will provide IT leadership.
Swalwell says: “These new appointments will allow us to extend our reach to our customers, and lay the foundation for continued growth in Europe over the next few years.”
The TV campaign, created by advertising agency McCann-Erickson, will break mid-August, during the back-to-school period. The ads will emphasise the importance of IT at home as well as in school. Last year, Gateway spent £3.3m on advertising (ACNielsen-MEAL).